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Writer's pictureGintè Zacharini

If you feel that your restaurant lacks ambience, read this.


Courtesy of Bibo, https://thespaces.com/restaurants-impressive-art-collections
Courtesy of Bibo, https://thespaces.com/restaurants-impressive-art-collections/

Incorporating art on the walls of a restaurant can have several benefits for the business. Here are some ways in which a restaurant can benefit from art:


1. Enhances the ambiance: Artwork can significantly enhance the overall ambiance of a restaurant. It can create a specific mood or theme that aligns with the restaurant's concept or cuisine. For example, a fine dining restaurant may choose elegant and sophisticated artwork, while a casual eatery may opt for more vibrant and playful pieces. The right artwork can help create a memorable dining experience for customers.


2. Creates a focal point: Artwork can serve as a focal point in the restaurant, drawing attention and creating visual interest. A well-placed and eye-catching piece of art can become a conversation starter and leave a lasting impression on customers. It can also help guide customers' attention to specific areas of the restaurant, such as the bar or a particular seating area.


3. Reflects the restaurant's personality: Artwork can be used to reflect the personality and values of the restaurant. It can showcase the restaurant's unique style, culture, or history. For example, a restaurant that focuses on local and sustainable ingredients may display artwork that highlights the local community or nature. This can help create a sense of authenticity and connection with customers.


4. Supports local artists: Displaying artwork from local artists can be a great way to support the local art community. It can provide exposure and recognition for talented artists, and also create a sense of community engagement. Customers may appreciate the opportunity to discover and support local artists while enjoying their dining experience.


5. Differentiates from competitors: Incorporating art on the walls can help a restaurant stand out from its competitors. It adds a unique and personal touch to the space, making it more memorable and distinctive. Customers may be more likely to choose a restaurant that offers a visually appealing and artistic atmosphere over a plain and generic one.


6. Provides a talking point: Artwork can spark conversations among customers and create a lively and engaging atmosphere. It can serve as a topic of discussion, allowing customers to connect with each other and share their thoughts and opinions. This can contribute to a positive and social dining experience.


7. Instagrammable moments: In today's social media-driven world, having visually appealing and Instagrammable moments in a restaurant can be a powerful marketing tool. Artwork that is unique, colorful, or visually striking can encourage customers to take photos and share them on social media platforms. This can help generate buzz and attract new customers to the restaurant.


restaurant with art, interior full of art
Photography: The Ned (c), https://thespaces.com/restaurants-impressive-art-collections/


By incorporating art on the walls, a restaurant can enhance its ambiance, create a unique and memorable experience, support local artists, and differentiate itself from competitors. Artwork can contribute to a positive and engaging dining atmosphere, making it a valuable investment for any restaurant business.



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